Zupee studio crosses 10M downloads, revolutionizing India’s short-form content
Zupee Studio, the short-form entertainment app from gaming giant Zupee, has crossed a significant milestone of 10 million downloads on the Google Play Store within months of its launch, according to a company release. The achievement highlights the rising demand for micro dramas and snackable storytelling among India’s mobile-first audiences, positioning Zupee Studio as a leading platform for engaging content tailored to busy lifestyles.
The app features a diverse library of 1-3 minute episodes across genres such as romance, thriller, comedy, and action. Optimized for vertical viewing, it offers popular global series dubbed in Hindi, making it accessible to audiences across the country. The platform follows a freemium model, allowing viewers to watch teaser episodes for free, while the Zupee Plus subscription priced at ₹499 per quarter provides ad-free access to full seasons alongside exclusive gaming perks for subscribers.
Commenting on the milestone, Govind Mittal, Chief Spokesperson at Zupee, said, "The creation of Zupee Studio was inspired by our gaming roots to bring joy through accessible, high-quality micro dramas. The rapid crossing of 10 million downloads is seen as a reflection of India’s growing appetite for entertainment on their terms, one minute at a time. This milestone is regarded as validation of our vision to shape the future of digital content consumption, and it is considered only the beginning."
Since its launch, Zupee Studio has focused on culturally resonant stories that resonate with Indian audiences. Flagship titles such as Maut Ki Ghati , Khooni Flat Ka Rahas aya , and Ghost in Love have collectively amassed over 5 million views within the first four weeks, ranking among the fastest-growing series on Indian short-video platforms. Looking ahead, Zupee Studio plans to accelerate its content pipeline with seven new original series by the end of the year, expand dubbing for global titles, and introduce interactive features to enhance the viewer experience.
About Zupee:
Founded in 2018 by Dilsher Singh Malhi and Siddhant Saurabh, Zupee is India’s leading skill-based online gaming and entertainment platform, headquartered in Gurugram, Haryana. The company specializes in traditional Indian games such as Ludo, Snakes & Ladders, and Trump Cards, reimagined with modern twists for mobile users. Zupee emphasizes skill, strategy, and inclusive gameplay, catering to a broad demographic across India.
Over the years, Zupee has achieved several key milestones:
• 2018: Company founded.
• 2021: Raised $8 million in Series A funding led by Matrix Partners India.
• 2022: Secured $72 million in a funding round, valuing the company at $600 million.
• 2025: Reached over 200 million registered users.
• 2025: L aunched Zupee Studio, surpassing 10 million downloads within months.
Zupee operates in a competitive market alongside platforms such as WinZO, MPL (Mobile Premier League), Games24x7, and Paytm First Games. What sets Zupee apart is its cultural relevance reviving traditional Indian games with modern twists, its skill-based focus, fair and inclusive play, and its expansion into entertainment through Zupee Studio, offering short-form video content alongside gaming experiences.
Zupee has also adapted to regulatory changes, pausing real-money gaming activities while focusing on free-to-play games to ensure compliance, demonstrating its commitment to safe and responsible gaming.
With its combination of gaming and entertainment, Zupee continues to set new benchmarks in India’s digital entertainment landscape, shaping how millions of users engage with games and short-form content alike.