Yamaha Music India Appoints A.R. Rahman as Brand Ambassador

Yamaha Music India on Tuesday announced the appointment of Academy Award-winning composer A.R. Rahman as its Brand Ambassador. Rahman, renowned for bringing Indian music to global audiences, embodies the company’s vision of nurturing India’s musical talent and promoting music education nationwide.

Mr. Yamamoto Taketoshi , Managing Director, Yamaha Music India, said, “Music lies at the heart of Yamaha’s philosophy. India’s rich musical heritage deserves global recognition. Through our ‘Made in India’ initiative and our collaboration with A.R. Rahman, we aim to inspire the next generation of musicians and expand structured music education across India.”

Mr. Ryoji Maruyama , Sales Unit Head, added, “Our mission extends beyond instruments. We are committed to nurturing music communities through workshops, school collaborations, and rural outreach programs. This partnership reinforces our vision of making music accessible to every aspiring artist.”

Expressing his excitement, A.R. Rahman said, “My musical journey began in India and evolved across global stages. Yamaha has always represented precision and reliability. I am proud to associate with a brand whose legacy is rooted in music excellence and whose ‘Made in India’ focus is making quality instruments more accessible. If we mentor young artists and strengthen music education, Indian music can lead on the global stage while ensuring the Indian audience has access to globally produced Yamaha instruments.”

About Yamaha Music India:

Established in 2008, Yamaha Music India Pvt. Ltd., headquartered in Gurugram, Haryana, is part of the Yamaha Corporation global network. The company offers a full line of musical instruments and audio products and focuses on customer-oriented service, research and development, and market expansion.

As part of its “Made in India” strategy , Yamaha Music India operates a manufacturing facility in Chennai from 2019, enhancing cost efficiency, supply agility, and product innovation. Through retail, institutional partnerships, and structured music education initiatives, Yamaha aims to make music opportunities accessible to all aspiring musicians in India.

By combining A.R. Rahman’s musical inspiration with Yamaha’s expanding “Made in India” product range, the company reinforces its philosophy that great music begins with opportunity , fostering creativity and making music a lifelong journey for all.