Why Rajamouli's Varanasi Could Lose the IMAX Battle Before Release

S.S. Rajamouli's Varanasi is shaping up to be one of the most anticipated Indian films of 2027 , with expectations running high both in India and overseas. Backed by the global success of RRR , the filmmaker's ambitious action-adventure starring Mahesh Babu , Priyanka Chopra Jonas , and Prithviraj Sukumaran is expected to enjoy a massive worldwide release, particularly in the premium IMAX format.

However, the film could face a significant challenge even before it reaches theatres.

Industry circles believe Christopher Nolan's The Odyssey , shot entirely using IMAX cameras, could emerge as a formidable rival for premium IMAX screens across global markets. If the Hollywood epic continues its theatrical run with strong audience demand, exhibitors may find themselves making tough decisions while allocating the limited number of IMAX screens to Varanasi .

The challenge is considerable because IMAX screens remain scarce in several international territories. Whenever two large-scale spectacles release close to one another, competition for these premium screens becomes intense, making release planning and negotiations crucial.

Despite this, trade experts remain optimistic about Rajamouli's prospects. The phenomenal worldwide success of RRR established the director as a global filmmaking force and created unprecedented anticipation for his next venture. Adding to the excitement, Varanasi has been specifically crafted for the IMAX experience, with several sequences designed to take full advantage of the giant-screen format.

The film also represents another landmark for Indian cinema, emerging as one of the country's most ambitious IMAX productions. With grand visuals, large-scale action, and Rajamouli's proven ability to deliver theatrical spectacles, Varanasi is being positioned as a truly global cinematic event.

Whether Varanasi ultimately secures the IMAX footprint it hopes for will depend on release timing, audience demand, and negotiations with exhibitors. But one thing is certain—the battle for premium IMAX screens is already shaping up to be one of the most intriguing box office stories ahead of the film's release.