What Is Your Love Song?? BTS turns Valentine’s day into a global fan romance adventure

K-pop Boy band BTS treated fans worldwide to a special Valentine’s Day celebration on February 14 with one-day pop-up events at COEX Mall in Seoul, The Grove in Los Angeles, and Covent Garden in London. The events combined romance and interactivity, giving fans a unique way to connect with the band ahead of their highly anticipated comeback.

Attendees received roses paired with cards containing a QR code that directed them to WhatIsYourLoveSong , an interactive online portal. Fans could enter their names, favorite artist, and favorite love song to create a personalized digital graphic ready to share on social media, a playful and heartfelt way for BTS to engage with ARMY.

These pop-ups lead up to BTS’s fifth studio album, ARIRANG , set for release on March 20, 2026 . This marks the group’s first full-group album in nearly four years, following periods of solo activities and mandatory military service. To complement the album’s release, BTS will embark on a world tour covering 34 cities , bringing both new and classic hits to fans globally.

Adding to the excitement, BTS graces the March 2026 cover of GQ across 15 international editions, including Korea, the U.S., the U.K., Japan, Germany, and Mexico. The feature provides fans with an intimate look at the group’s reunion, creative process, and reflections on the time spent apart, highlighting their growth as artists and individuals.

Fans in India will also get a special treat: the BTS ARIRANG concert will be screened in cinemas nationwide on April 11, 2026 , giving audiences a cinematic experience of the group’s performance ahead of the full world tour.

With interactive fan events, a landmark album, a major magazine feature, and a cinematic concert experience, BTS is creating a spectacular lead-up to what promises to be one of the biggest comebacks in global pop music this year.