Was November 20 A Missed Opportunity For Salman Khan’s 'Maatrubhumi'?

Salman Khan’s upcoming film 'Maatrubhumi' is now scheduled to release in theatres on December 4, but trade circles believe an earlier November 20 release could have offered the film a more favourable box-office window. However, technical delays, promotional requirements and competition from other major releases reportedly influenced the decision.

By November 20, Ranbir Kapoor’s 'Ramayana: Rise of a Legend' would have completed two weeks in theatres, potentially allowing 'Maatrubhumi' to secure more screens and shows. The film could also have faced Sunny Deol’s 'Suryaa', while November 27 was considered less suitable because Sooraj Barjatya’s 'Yeh Prem Mol Liya' was scheduled to arrive on that date.

However, Salman recently explained that the film needed additional time for its visual effects (VFX) work to meet the expected standards. The production was also affected by co-star Chitrangda Singh’s injury, which required time for recovery. The makers had previously considered January, June and August release windows before finalising December 4.

Another consideration was 'Ramayana's' theatrical run. Reports suggested that Salman wanted the film to enjoy a month-long window rather than face competition from his own release too soon.

The December 4 date brings fresh competition, particularly from Shraddha Kapoor’s 'Eetha'. Shah Rukh Khan’s 'King', 'Avengers: Doomsday' and 'Dune 3' also add to the crowded release calendar. However, 'Maatrubhumi' will have an initial two-week window before 'Avengers: Doomsday' arrives.

A change in distribution arrangements reportedly helped ease the December 4 clash, with PVR Pictures replacing Jio Studios as the distributor of 'Eetha'.

Directed by Apoorva Lakhia, 'Maatrubhumi: May War Rest in Peace', earlier titled 'Battle of Galwan', is inspired by the 2020 Galwan Valley clash. Salman portrays Colonel Bikkumalla Santosh Babu, who died alongside 19 other Indian soldiers.

While the November 20 date may have offered better screen availability, the makers appear to have prioritised technical readiness and their release strategy.