Vine Makes a Comeback as diVine, Reviving Iconic 6-Second Videos

The iconic short-video platform Vine, which originally popularized six-second looping videos and inspired the current social media boom, is being revived under a new name, diVine. The revival is being led by Twitter’s former CEO Jack Dorsey, with the aim of bringing back the creative ecosystem that Vine fostered between 2013 and 2016.

The new platform will allow users to create short videos just like the original Vine, while also giving access to over 1 lakh archived videos that were recovered from the platform’s old backups. These archived videos, which had been saved before the app’s shutdown, have been made viewable once again thanks to the efforts of Evan Henshaw-Plath (aka Rabble), an early Twitter employee and open-source advocate.

The recovery process has allowed former Vine creators to regain their old accounts, restoring their ability to upload new content while preserving their past creations. The platform’s archive, estimated to contain 40–50GB of binary data, had previously been inaccessible to the average user, but it can now be explored on diVine.

Vine was originally created in 2012 by Dom Hoffman, Russ Yusupov, and Colin Kroll, and acquired by Twitter later that year. It was launched for iOS devices in January 2013 and became available for Android users in June. The app quickly gained popularity but faced a decline by 2015–16 due to competition from Instagram, YouTube, and Facebook, which introduced monetization options for short-video creators. Twitter, unable to steer the platform effectively, shut Vine down in October 2016, with an official discontinuation in January 2017. A basic recording app called Vine Camera replaced the original app, but it did not replicate the social experience Vine offered.

The revival as diVine is expected to provide both entertainment and creative opportunities to the public. Users will be able to relive old memories through archived videos while engaging in short-form content creation. Researchers and marketers can also benefit from the archival content, which offers insights into early social media trends and digital culture. The platform aims to encourage creativity, community interaction, and concise storytelling in the same spirit that made Vine an internet phenomenon.

Currently, diVine is being tested with a select group of iOS beta users, while approval for release on the Apple App Store and Google Play Store is awaited. The public release date has not yet been announced.