“Udhampur Kisan mela highlights government schemes, Urges nationwide farmer outreach”

The Kisan Mela held recently in Udhampur, Jammu & Kashmir , has once again underscored the critical role such farmer outreach programmes play in strengthening India’s agricultural ecosystem . The event, organised with the objective of educating farmers about government schemes and modern agricultural practices , brought together farmers, officials, scientists and policymakers on a single platform, highlighting how structured engagement at the grassroots can empower farming communities, particularly in geographically challenging regions like Jammu & Kashmir.

At the Udhampur mela, various government departments set up dedicated stalls to explain central and Union Territory-level schemes related to agriculture and allied sectors. Farmers were provided first-hand information on income support programmes, crop insurance, irrigation initiatives, livestock and horticulture support, and opportunities for value addition . Direct interaction with officials allowed farmers to seek clarifications and understand application procedures an aspect many participants described as essential for remote areas where access to timely information remains limited.

The success and positive response to the Udhampur Kisan Mela reflect a broader national trend , where similar agricultural fairs are increasingly recognised as effective tools for farmer education and capacity building. From Kisan Melas organised by Krishi Vigyan Kendras focusing on new technologies and subsidy schemes, to large-scale fairs at agricultural universities , these platforms are helping bridge the gap between policy and practice .

Experts note that the relevance of such melas is even more pronounced in regions like Jammu & Kashmir, where terrain and connectivity challenges often hinder information flow. By bringing information, expertise and administrative support directly to farmers, Kisan Melas act as a vital link between government initiatives and rural households. They also promote diversification of livelihoods through allied activities and encourage participation from women, youth and self-help groups.

Farmers attending the Udhampur mela stressed that such programmes should be a regular feature , not one-time events. Many said that direct engagement with officials boosted their confidence to access schemes they were earlier unaware of or hesitant to apply for.

As India works towards strengthening food systems and enhancing farmers’ incomes , the experience of the Udhampur Kisan Mela serves as a reminder that well-organised agricultural melas are essential instruments for grassroots transformation and long-term rural development.