Truecaller Appoints Ex-Meta, Samsung Executive Sandeep Bhushan To Board

Truecaller on Monday announced the appointment of Sandeep Bhushan to its Board of Directors , bringing in a seasoned technology and media executive with over 25 years of experience across consumer, digital and advertising businesses.

Bhushan most recently served as India Director of Global Marketing Solutions at Meta Platforms, where he built and led a multi-billion-dollar advertising business and played a key role in expanding digital economic participation in one of the company’s largest markets. His experience at Meta is seen as particularly relevant as Truecaller deepens its focus on digital monetisation.

He has also held leadership roles at Samsung, where he worked on marketing strategy and operator partnerships for the smartphone business, strengthening consumer engagement at scale. Earlier, he was a founding member and Chief Operating Officer at WSJ-Mint, contributing to the creation of one of India’s leading business media platforms.

Bhushan began his career at Unilever, where he spent over a decade in leadership roles, building strong expertise in consumer brand strategy and market execution . He currently serves on the Board of Traya Health and has been appointed to Truecaller’s board as an independent director , with no shareholding in the company.

The company said the appointment comes at a time when it is actively transforming its advertising and revenue model , moving away from reliance on traditional programmatic display advertising. Instead, it is shifting towards a diversified monetisation strategy centred on high-intent B2B SaaS offerings and premium, rich-media advertising formats.

This transition is aimed at reducing dependence on third-party ad networks and building stronger direct business relationships , while maximising revenue potential across enterprise and verification services.

Truecaller, which serves over 500 million active users globally , said Bhushan’s expertise in scaling monetisation platforms, balancing growth with user trust, and navigating complex digital ecosystems will be critical as it expands further in India, the Middle East and Latin America .

Co-founder Nami Zarringhalam said Bhushan’s experience across global platforms and high-growth markets will provide valuable strategic guidance for the company’s next phase of expansion.

Bhushan said he looks forward to contributing to Truecaller’s growth journey and helping strengthen the balance between trust, monetisation and long-term sustainability in evolving digital ecosystems.