SS Rajamouli’s Varanasi secures global brand deal with SkyBlue Cinematix

Upcoming epic Varanasi , directed by acclaimed filmmaker S. S. Rajamouli, has entered into an exclusive global brand integration partnership with Malaysian firm SkyBlue Cinematix. The collaboration was announced this week as the film prepares for its worldwide theatrical release on April 7, 2027.

The ambitious project features Mahesh Babu in the lead role alongside Priyanka Chopra Jonas and Prithviraj Sukumaran . Under the agreement, SkyBlue Cinematix will handle exclusive worldwide brand integrations linked to the film, marking a significant international marketing tie-up for a major Indian production.

The collaboration is also expected to open up extensive brand integration opportunities and cross-promotional campaigns across global markets . Industry observers say such partnerships often provide additional financial support for large-scale productions while strengthening overseas marketing strategies. The move could expand the film’s promotional reach and help build stronger pre-release buzz ahead of its 2027 launch.

Varanasi is among the most anticipated projects from Rajamouli since the worldwide success of RRR. The film promises a grand cinematic scale, supported by advanced visual effects and a global production schedule.

Music for the film is composed by Oscar-winning composer M. M. Keeravani. The film is being shot using the high-end Arri Alexa 65 camera system for an IMAX presentation, promising a visually immersive experience for audiences.

The production has also drawn attention for its ambitious shooting locations, with recent sequences filmed in the icy landscapes of Antarctica. In addition, the film reportedly includes a visually rich episode inspired by the ancient epic Ramayana.

With a star-studded cast, global partnerships and large-scale filmmaking, Varanasi is already generating strong anticipation among fans and trade analysts, many of whom believe the film could set new benchmarks for Indian cinema upon its release.