Samsung Cuts 739 US Jobs As It Shifts Consumer Unit HQ From New Jersey To Texas

Samsung Electronics has cut 739 jobs at its Samsung Electronics America office in Englewood Cliffs, New Jersey, as the company relocates its US consumer electronics headquarters to Texas by the end of 2026. According to a statement given to Reuters on Sunday, the affected roles fall within Samsung Electronics America, the division that oversees sales and marketing for smartphones, televisions, displays and home appliances across the United States, separate from the company's semiconductor business. A WARN filing confirmed the New Jersey job losses represent close to 62 percent of the roughly 1,200 employees at the Englewood Cliffs site, with staff notified on June 30 of what the company termed an enterprise wide reduction in force.

Samsung said a majority of the affected New Jersey employees have been offered relocation packages to Texas, while others are leaving the company. Separately, around 100 workers at Samsung's Plano, Texas office, including staff from its mobile division, have also been laid off, according to a person familiar with the matter cited by Reuters. Samsung's IT services affiliate, Samsung SDS America, has separately flagged 179 potential job cuts at its Ridgefield Park, New Jersey site tied to its own headquarters relocation, though the company said this move does not involve broader restructuring.

The relocation places Samsung's consumer electronics headquarters alongside its existing chip manufacturing footprint in Texas, which includes two fabrication plants in Austin and the delayed Taylor fab, as well as its Plano mobile hub. Samsung employed 11,770 people across the United States as of the end of 2025, including its semiconductor workforce. The company stressed there is no companywide restructuring underway across its global consumer products business.

The workforce reductions come as Samsung's two major business lines diverge sharply. While its consumer electronics unit faces rising costs and intensifying competition, its semiconductor division is benefiting from surging demand for AI memory chips, with group operating profit for the second quarter reaching around 89 trillion won, a record figure representing nearly a nineteen fold increase from the previous year.