Ramayana 3D promo to screen with

The makers of Ramayana , directed by Nitesh Tiwari and starring Ranbir Kapoor, Sai Pallavi, Yash and Sunny Deol, have reportedly made a bold global marketing move by attaching a specially created 3D promo of the film to the worldwide theatrical run of James Cameron’s Avatar: Fire and Ash . The promo is expected to play before screenings of Avatar across multiple international markets, giving audiences an early big-screen glimpse of Ramayana in immersive 3D, well ahead of its planned Diwali 2026 release.

This pairing is widely seen as a strategic decision rather than a coincidence. Avatar: Fire and Ash is one of the most anticipated global releases, expected to dominate IMAX and premium large-format screens worldwide. By showcasing Ramayana in the same visual environment, the producers are positioning the mythological epic as a large-scale cinematic spectacle meant for global audiences, not just domestic viewers. The idea is to tap into Avatar’s massive footfall and visually primed audience to create early awareness and anticipation for Ramayana as a world-class theatrical experience.

Industry observers note that attaching a 3D promo to a tentpole film like Avatar is a costly but high-impact marketing exercise. While no official numbers have been disclosed, such global premium trailer placements are estimated to cost tens of crores, especially when spread across multiple territories and formats like IMAX and RealD 3D. Added to this is the expense of producing a high-end 3D promo itself, which involves finished VFX shots, advanced sound design and format-specific mastering. Together, the promotional push is believed to reflect the makers’ long-term vision of building global buzz well in advance of release.

The scale of this marketing effort aligns with the reported budget of Ramayana , which is being made as a two-part project with a combined cost estimated at around ₹4,000 crore. Producer Namit Malhotra has previously indicated that the epic is being mounted on a scale comparable to major Hollywood franchises, with extensive investment in visual effects, world-building and international production standards. With Part One slated for Diwali 2026 and Part Two expected to follow in 2027, the Avatar promo attachment signals that the makers are keen to establish Ramayana early as one of the most ambitious and expensive projects in Indian cinema history.

Taken together, the global 3D promo strategy and the film’s unprecedented budget underline a clear intent: Ramayana is being positioned not merely as a retelling of a revered epic, but as a global cinematic event designed to stand alongside the world’s biggest franchises.