Play, Win, Shine: Philips consumers can now join Wheel of Fortune India

Philips, one of India’s most trusted home appliance brands, has announced an exciting consumer engagement campaign in collaboration with the popular television game show Wheel of Fortune India. Through this initiative, buyers of Philips products now have a chance to step onto national television and play the iconic game alongside Bollywood superstar Akshay Kumar.

Under the promotion, consumers who purchase any Philips product worth ₹1,500 or more can register by scanning a QR code available at over 18,000 retail outlets across India . From the entries, 15 lucky participants will be selected to appear on the show. In addition to the once-in-a-lifetime opportunity to be on television, participants can also win assured rewards through the “Spin the Wheel” challenge.

Wheel of Fortune, recognised globally as one of the most popular TV game shows and recipient of the Daytime Emmy® Award for Outstanding Game Show , has become a household name known for family-friendly entertainment. Philips’ partnership with the show aims to create meaningful experiences for consumers by combining trusted products with memorable moments of shared entertainment.

Pooja Baid, Chief Marketing Officer at Versuni India, said, “This campaign allows us to bring our consumers closer to the brand in a fun and engaging way, offering them a rare opportunity to be part of a nationally loved game show while celebrating the trust they place in Philips products.”

Philips India continues to maintain a significant footprint in the home appliances sector. The company reported revenue of approximately ₹6,000 crore in FY2024 , driven by strong demand across categories including kitchen appliances, personal care, garment care, climate care, and floor care. The collaboration with Wheel of Fortune India is part of Philips’ strategy to further strengthen consumer engagement and brand loyalty in a competitive market.