Pepper content launches Index’25, World’s first AI search event

Pepper Content announced the launch of Index’25: Decoding AI Search, the world’s first virtual conference dedicated to Generative Engine Optimization (GEO). The event, held on October 1, 2025, aims to provide marketers, enterprises, and technology leaders with insights on the emerging landscape of AI-driven discovery.

Index’25 will feature a full day of keynotes, panel discussions, fireside chats, and workshops, bringing together CMOs, founders, VCs, SEO practitioners, and technology executives. The conference will also showcase Pepper Content’s latest GEO innovations, highlighting its commitment to advancing AI-native search solutions.

With the growing adoption of artificial intelligence, search and discovery are increasingly guided by large language models (LLMs) that leverage trust signals, memory, and retrieval mechanisms. Speaking on the occasion, Anirudh Singla, Co-founder and CEO of Pepper Content, said, “Search is undergoing the most profound transformation of our time. Generative AI is redefining how people discover, trust, and engage with information, moving us from keywords and rankings to intelligence and context at scale. With Index’25, we want to equip leaders with the vision, frameworks, and tools they need to thrive in this new era of discovery.”

The conference features over 25 speakers, including globally recognized leaders in marketing, AI, and technology. Confirmed speakers include: Neil Patel, Global Marketing Influencer; Paul Daugherty, former CTO and CIO, Accenture; Sydney Sloan, former CMO, G2; Eric Solomon, former global brand director, Spotify; Angelique Bellmer Krembs, former CMO, PepsiCo; Mandy Dhaliwal, CMO, Nutanix; Anand Swaminathan, senior partner, McKinsey & Company; Joyce Hwang, head of marketing, Dropbox; Guy Yalif, chief evangelist, Webflow; Vamshi Sri, CMO, SASE, Palo Alto Networks; and Linda Caplinger, head of SEO and AI Search, NVIDIA.

Speakers will provide insights through keynotes, panels, and workshops, offering businesses practical guidance on navigating GEO and AI-powered search strategies. Index’25 is intended as the start of a global movement in GEO adoption, extending beyond the conference through implementation webinars, exclusive roundtables, city-based dinners in the U.S., and personalized GEO audits and clinics.

The rise of AI-native search is changing the principles of digital visibility. Traditional SEO metrics such as keywords and rankings are increasingly being supplemented or replaced by trust, authority, context, and retrieval efficiency at scale. Index’25 provides enterprises and marketing leaders with strategies, tools, and frameworks to thrive in this evolving landscape.

By positioning AI-driven search at the forefront of enterprise strategy and digital marketing, the event seeks to equip organizations with the knowledge and resources to implement AI-native discovery effectively, ensuring long-term competitiveness in a rapidly transforming search environment.