PayU and GoKwik Launch India’s First Integrated Conversion-to-Completion Stack for D2C Brands

In a move set to transform India’s direct-to-consumer (D2C) landscape, PayU , one of India’s leading digital payments providers, and GoKwik , a category leader in checkout optimisation and conversion, have announced a strategic partnership to launch the country’s first Integrated Conversion-to-Completion stack.

The collaboration is aimed at tackling a critical challenge for D2C brands: significant revenue leakage caused by checkout drop-offs, payment failures, and inefficiencies in the final moments of purchase . As India’s D2C sector matures, merchants are demanding end-to-end reliability, moving beyond fragmented solutions that fail to address the complete commerce journey.

This partnership combines GoKwik’s advanced conversion intelligence with PayU’s robust, scalable payments infrastructure , creating a unified commerce layer that enhances checkout reliability and transaction success rates. According to Vineet Sethi, Chief Growth and Marketing Officer, PayU, “Founders across the D2C ecosystem need integrated solutions that solve payment reliability and checkout conversion in one cohesive layer. This isn’t a hypothetical challenge—it’s a measurable drain on potential revenue.”

Chirag Taneja, CEO of GoKwik , added, “By tightly integrating our conversion intelligence with PayU’s payments infrastructure, we ensure a seamless, high-success-rate payment experience . This delivers the final, critical piece that enables merchants to unlock the next level of growth with total confidence and zero friction.”

Early adopters have already seen results. Ganesh Sonawane, Founder of Frido , noted, “Since integrating this stack, we have observed an encouraging conversion lift and a massive boost in transaction success rates. GoKwik prepares customers, and PayU ensures they complete the transaction without friction.”

For D2C merchants, this marks a shift from operational complexity to pure growth , providing a truly cohesive commerce experience that drastically reduces checkout-to-payment drop-offs. This integrated approach is essential for simplifying the commerce stack and supporting the sustainable scaling of digital-first Indian brands.

The partnership also underscores a shared commitment to India’s D2C ecosystem , which drives innovation, employment, and digital adoption nationwide. By offering solutions tailored to D2C realities, PayU and GoKwik aim to empower the next generation of digital-first brands .

About PayU:

India’s leading fintech platform with over 4.5 lakh businesses onboarded, providing digital payment solutions across 100+ online payment methods , including cards, UPI, wallets, and pay-later options.

About GoKwik:

An e-commerce enablement platform serving 15,000+ brands with solutions across the shopping funnel, improving conversion rates, lowering RTO , and delivering a seamless customer experience.