No. 1 on Instagram: Allu Arjun’s AA23 theme tops Reels charts!

The theme track of Allu Arjun’s upcoming film AA23 has quickly become a social media sensation, topping the list of Instagram’s trending audios within days of its release. The track, composed by Anirudh Ravichander , was unveiled on January 14 as part of the film’s official announcement video and has since sparked massive online engagement.

According to social media data, the audio climbed to the No. 1 position on Instagram Reels, with thousands of users creating content using the theme. Fans have especially latched on to punchy lines such as “I said 23” and “Strive for greatness,” which many are setting as ringtones and background scores for reels. The track’s powerful build and signature Anirudh energy have drawn comparisons with the composer’s earlier blockbuster themes.

The announcement video featuring the theme track has also seen strong traction on YouTube, nearing five million views , reflecting the anticipation surrounding the project. Fan pages dedicated to Allu Arjun have been actively sharing edits, reactions, and dance reels, further boosting the track’s visibility.

AA23 marks a major collaboration, with Lokesh Kanagaraj directing the film in his Telugu debut . The project brings together Lokesh’s gritty storytelling style and Allu Arjun’s mass appeal, raising expectations across industries. The actor, fresh off the massive success of Pushpa , is set to begin shooting for the film in 2026 .

While details about the cast and storyline remain under wraps, the overwhelming response to the theme track has already positioned AA23 as one of the most eagerly awaited films in the coming years.