Netflix changing a lot, understood kind of content India wants: I&B Secretary Sanjay Jaju

Netflix is undergoing major changes and has understood the kind of content Indian audiences prefer, Information and Broadcasting Secretary Sanjay Jaju said on Tuesday while addressing an event in Delhi. The occasion marked the unveiling of eight short animated films on Indian innovations and start-ups, created through a collaboration between the government and the Netflix Fund for Creative Equity , and implemented with Graphiti Studios . Union Minister for Information and Broadcasting L Murugan formally unveiled the films.

In his remarks, Jaju praised Netflix for adapting to India’s content expectations, suggesting that the platform’s reduced controversies in recent years reflect better alignment with public sentiment. He said India “wants clean entertainment” and noted that several untold stories are waiting to be told, expressing hope that Netflix would continue embracing such narratives. His comments are significant given Netflix’s earlier run-ins with authorities over OTT content, and they indicate a more cooperative tone in Netflix’s engagement with the government as the platform completes 10 years in India .

The programme marked the culmination of “Inspiring Innovators - Naye Bharat Ki Nayi Pehchaaan” , a skilling initiative jointly supported by the Ministry of Information and Broadcasting and the Office of the Principal Scientific Adviser (PSA) . The initiative is designed to connect India’s innovation ecosystem with its creative ecosystem, promoting socially relevant innovation through storytelling and hands-on training. The PSA’s office identified eight Indian start-ups for their work in social-impact innovation, and students from eight universities across the country converted these ideas into short animated films.

Beyond the films themselves, the initiative’s major focus was skilling and inclusion. A cohort of 26 students received practical training and real-world exposure, with 50% women participants and representation from Tier-2 cities . The students were mentored by experts from the National Institute of Design (NID), Ahmedabad , and Graphiti Studios. Voiceovers for the films were recorded by trainees from Voicebox , a Netflix skilling initiative carried out in collaboration with the National Film Development Corporation (NFDC) , which aims to build professional capacity in voice artistry and localisation an increasingly important area in India’s OTT boom.

Minister L Murugan said the initiative demonstrates how creativity can serve society as storytelling enters a new era shaped by creators and emerging technologies. Principal Scientific Adviser Prof Ajay Kumar Sood added that the programme was designed to highlight innovation with strong social relevance while strengthening knowledge and skill pathways for young Indians. The eight films will be featured on Netflix’s YouTube channel , ensuring wider public access beyond subscription audiences.