Mythri movie distribution bags Nizam rights for Ram Charan’s ‘Peddi’ in record deal

In a significant development in the Telugu film trade circuit, Mythri Movie Distribution LLP has acquired the Nizam distribution rights for the upcoming Peddi, headlined by Ram Charan, for a reported ₹63 crore . The agreement, finalised after competitive negotiations with multiple distributors, is being regarded as one of the highest deals ever struck in the Nizam territory.

Trade analysts note that the valuation underscores the strong market pull of Ram Charan, particularly following his recent box office successes, and reflects heightened expectations surrounding the film. The Nizam region, which includes Hyderabad and key urban centres in Telangana, remains a crucial market for Telugu cinema, often determining the commercial trajectory of big-budget releases.

Sources in the industry indicate that several prominent distribution firms were in contention before Mythri Movie Distribution LLP emerged as the frontrunner, closing the deal at a premium price. The acquisition is expected to intensify pre-release buzz and advance bookings in the region.

“Peddi” is slated for a theatrical release on April 30, positioning itself as one of the major summer attractions in Telugu cinema. With a high-stakes distribution deal already in place, industry observers are closely watching whether the film can translate its pre-release business momentum into box office success.