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Millions lost, rankings dropped: ICC tightens grip on Pakistan after India snub

Millions lost, rankings dropped: ICC tightens grip on Pakistan after India snub

Bavana Guntha
February 2, 2026

Pakistan cricket is staring at one of its most serious off field crises after the Pakistan Cricket Board chose to boycott its T20 World Cup group match against India . What was expected to be the tournament’s biggest attraction has instead turned into a governance and financial storm, with the International Cricket Council (ICC) preparing a series of tough measures that could isolate the country from mainstream cricket.

The PCB’s decision, reportedly taken on government direction and in solidarity over Bangladesh’s removal from the competition, means Pakistan has refused to honour a binding contract to play India at a neutral venue in Colombo. For the ICC, this is not a routine withdrawal but a clear breach of agreement , and such violations rarely go unpunished in global tournaments driven by broadcast deals and sponsorship commitments.

The most extreme step being discussed is a complete ban from the tournament . If that happens, Pakistan could be replaced by another side. Even if the team is allowed to continue, heavy sanctions are likely. The ICC may withhold Pakistan’s annual revenue share , demand compensation for commercial losses, and impose strict conditions on future participation.

The financial hit could be staggering. An India‑Pakistan clash isn’t just cricket’s most valuable TV property , it’s one of the most prized advertising slots in Indian sports, with 10‑second TV ads around ₹14-16 lakh for the Asia Cup fixture this year. That’s far higher than typical non‑India cricket or other Indian sporting events, where ad slots often sell for much less. By contrast, global mega‑sport ads like the US Super Bowl command vastly higher fees, around $7,8 million for a 30‑second spot (roughly ₹1.8,2 crore per 10 seconds) due to its massive worldwide audience. The cancellation is estimated to cause losses of more than Rs 200 crore , and the PCB may be asked to compensate the host broadcaster. Losing both broadcast compensation and ICC funds would significantly strain the board’s finances.

On the sporting side, the consequences could stretch further. Member nations may refuse bilateral tours to Pakistan , limiting international exposure. Even if series go ahead, their results might not count towards ICC rankings . There is also the possibility of Pakistan being denied World Test Championship points , a setback that could damage their long term competitiveness.

The Pakistan Super League, the board’s biggest earning platform, may suffer the most. If overseas international players are barred from the PSL , the league could lose its star appeal, sponsorship value, and global viewership, weakening the domestic cricket economy.

History offers sobering reminders. During apartheid, South Africa was banned from international cricket for decades , missing tours and ICC events entirely. In later years, countries like Australia and England have occasionally refused tours over security or political concerns, leading to financial disputes and strained relations. The pattern is consistent. When politics enters cricket, the costs are rarely small or short lived.

What began as a political stand may now become a long term sporting and economic setback . For Pakistan cricket, the coming ICC decision could shape not just this tournament, but its place in the international game for years ahead.

Millions lost, rankings dropped: ICC tightens grip on Pakistan after India snub - The Morning Voice