Maybelline New York Signs Kiara Advani, Unveils Skincare-Infused Lipstick

India’s beauty landscape just got a major glow-up. Global cosmetics giant Maybelline New York has announced Kiara Advani as its new brand ambassador for India, marking a fresh chapter that celebrates individuality, confidence, and self-expression over traditional ideas of transformation.

The partnership signals more than a celebrity endorsement. Maybelline is reshaping its beauty narrative for modern consumers especially in India’s fast-growing cosmetics market where makeup is increasingly seen as a reflection of mood, identity, and personality. Kiara, known for her effortless style and relatable charm, embodies this shift. Her appeal lies in balancing global sophistication with a grounded, authentic presence, making her a natural fit for the brand’s evolving philosophy.

Speaking about the collaboration, Kiara describes makeup as an extension of how she feels and chooses to present herself. That sentiment aligns closely with Maybelline’s core message: beauty should feel personal, intuitive, and empowering rather than corrective. The brand, born in New York and shaped by its bold and diverse culture, continues to focus on innovation, accessibility, and inclusivity.

The announcement also coincides with the launch of the Maybelline Serum Lipstick , a product designed to merge high-performance color with skincare benefits. Infused with Hyaluronic Acid and nourishing oils, the lipstick promises eight-hour plumping moisture while delivering rich, tone-enhancing pigment. Available in 13 shades across Satin and Matte finishes, the range is tailored to complement diverse Indian skin tones. Kiara leads the campaign wearing the bold matte shade “Wildcard,” symbolizing confidence and self-assured expression.

Beyond beauty, Maybelline highlights its global “Brave Together” initiative supporting mental health awareness, reinforcing its commitment to confidence that runs deeper than makeup. Together, the brand and its new ambassador are championing a vision where beauty begins with being unapologetically yourself.