Mandhana Partners with Hygiene Brand to Promote Women’s Health Awareness

Star cricketer Smriti Mandhana has highlighted the significance of women’s health and hygiene after being named the brand ambassador of the feminine hygiene brand Pee Safe . The announcement coincided with the brand’s foundation day , and Mandhana was appointed as the face of its Comfort Range , reflecting a shared vision to encourage open conversations around menstrual hygiene .

Speaking on the collaboration, Mandhana said, “I don’t think comfort should ever be something you have to think twice about or compromise on. It should just be a given. That’s what stood out to me about Pee Safe, as they’re trying to make comfort a priority, not an afterthought.”

The partnership will see Mandhana representing the brand across a wide range of products , promoting awareness about hygiene while reinforcing the message of empowerment and dignity for women.

Vikas Bagaria , founder of Pee Safe, added, “At Pee Safe, the vision has always been to redefine feminine hygiene by placing comfort, dignity, openness, and access at its core. Smriti Mandhana reflects this philosophy effortlessly. Her confidence, originality, and willingness to break social barriers make her a powerful voice for change.”

This collaboration aims not only to enhance the visibility of Pee Safe’s Comfort Range but also to encourage women to prioritise health and hygiene without hesitation. By associating with a respected athlete like Mandhana, Pee Safe hopes to further its mission of normalising conversations around feminine hygiene and providing women with products that combine safety, comfort, and accessibility.

With this partnership, Mandhana continues to use her platform to support initiatives that empower women, highlighting the growing role of sports icons in advocating for social causes and public awareness campaigns.