L’Oreal & Tira bring Paris Fashion Week closer to India

Mumbai recently witnessed a first-of-its-kind fashion event, Runway to Paris, bringing a touch of Paris Fashion Week to India. Organized through a collaboration between L’Oréal Paris and Tira, Reliance Retail’s beauty destination, the initiative aimed to spotlight emerging Indian fashion and beauty talent.

The event served as a glamorous prelude to Paris Fashion Week, blending Parisian elegance with India’s creative energy. Students and young designers from across the country participated, showcasing their innovative looks on a platform that celebrated inclusivity, individuality, and artistic expression. It was more than just a showcase - it was an opportunity for India’s young talent to step into the global fashion spotlight.

The contest concluded with a grand finale where eight selected teams presented their creations to an esteemed jury and industry leaders. Each look was complemented by L’Oréal Paris’ new Infallible Laque Resistance Liquid Lipstick, tying in the global campaign “What’s Your Shine Statement” - a celebration of confidence, self-expression, and bold color.

The winning team earned the exceptional opportunity to attend Le Defile (global fashion and beauty show) at Paris Fashion Week, giving them a rare chance to experience the world’s biggest fashion stage firsthand.

Speaking about the initiative, Dario Zizzi, General Manager of L’Oréal Paris India, said, “Runway to Paris is more than just a showcase - it’s a movement that celebrates creativity, inclusivity, and empowerment.” Bhakti Modi, Co-founder of Tira, added, “By empowering young designers and giving consumers access to global trends, Runway to Paris bridges aspiration with accessibility.”

Through this collaboration, L’Oréal Paris and Tira have created a unique platform for India’s next generation of designers, blending global beauty with high fashion, and giving local talent a gateway from Mumbai to the world stage of Paris Fashion Week.