Little Future founders sparks a financial literacy revolution for kids

With India’s financial literacy rate among adults still at a modest 27 per cent (as per NCFE India), Little Future Founders is leading a transformative movement to make financial education accessible from an early age. Founded by award-winning edupreneur and bestselling children’s author Sonia Agarwal Bajaj, the initiative is reshaping how young minds learn about money through play, storytelling, and interactive exploration.

Selling over 40,000 books, Sonia’s vision has evolved beyond storybooks to include math-based activity series, board games, puzzles, and start-up kits that nurture entrepreneurial thinking and money management skills among children of all learning styles. Drawing from Howard Gardner’s Theory of Multiple Intelligences and the Playway Learning approach, the programme ensures that every child can understand complex financial ideas in a fun and relatable manner.

Many of Little Future Founders’ materials have been audited by the Early Childhood Association (ECA) and recognised for educational innovation and quality. Notably, Sonia’s financial literacy book series was awarded Product of the Year 2025 by NielsenIQ in the innovation for children category.

Highlighting the mission, Sonia stated, “Financial literacy should not be a privilege; it’s a life skill. By making it engaging and rooted in play, we aim to empower a generation that is financially confident and capable of driving India’s growth as a global financial powerhouse.”

Looking ahead, the organisation plans to translate its content into multiple Indian languages, expanding access across regions. It is also exploring partnerships with educators, wealth management firms, and policymakers to integrate financial literacy into mainstream education in alignment with RBI and NCFE India’s national vision for an economically empowered, financially aware India.

Through creativity, inclusivity, and innovation, Little Future Founders is redefining financial learning one child at a time.