Karnataka prepares to launch state-run OTT platform by January 2026 to boost local cinema

Karnataka is gearing up to launch its own state-run OTT platform, Namma Karnataka, by January 2026 , in a move that underscores the government’s commitment to preserving the Kannada language, safeguarding the state’s local identity, and promoting cultural pride. The initiative aims to prioritize content in Kannada, reflecting the state’s long-standing efforts to resist linguistic dilution and to assert its local heritage in the face of the growing influence of other languages in media and entertainment. Beyond cinema, the platform will serve as a digital repository for Kannada literature, documentaries, and culturally significant works, ensuring that the state’s stories, history, and traditions remain accessible to future generations.

First announced in the Karnataka state budget for 2025-26 , the OTT service is designed to give filmmakers and content creators a dedicated distribution avenue for Kannada films, short films, and series. The government has also earmarked funds to digitally archive Kannada films and preserve works reflecting the state’s social, historical, and cultural legacy. A 10‑member expert panel, including prominent film industry figures and technical specialists, has been appointed to shape the platform’s structure, operational model, and content strategy, drawing inspiration from other successful government-led streaming services.

The platform is expected to operate with a mix of subscription and pay-per-view models , offering users a monthly subscription of around ₹100, with ticketed premieres for new releases. Besides Kannada, the service may also feature content in Tulu, Kodava, and Byari languages, as well as documentaries and regional cultural works, broadening its appeal while maintaining a strong focus on Karnataka’s linguistic identity. Officials project a subscriber base of approximately 25 lakh users , aiming for financial sustainability within a few years. The launch is tentatively planned to coincide with the Bengaluru International Film Festival in early 2026, presenting an ideal opportunity to showcase the state’s cinematic output.

This OTT initiative is part of a broader strategy by the Karnataka government to strengthen the regional film industry, which includes measures such as granting industry status to Kannada cinema, capping movie ticket prices at ₹200 , and planning major infrastructure projects like a new film city in Mysuru . By establishing Namma Karnataka , the government hopes to address long-standing challenges faced by Kannada filmmakers in accessing mainstream OTT platforms, promote regional narratives, and provide audiences greater access to local and culturally resonant content.

Karnataka’s move comes amid nationwide discussions on digital media regulation, with the Indian government clarifying that OTT platforms remain outside the jurisdiction of the Central Board of Film Certification (CBFC) , operating under IT and digital media rules. By creating a dedicated state OTT platform, Karnataka seeks not only to boost its regional cinema but also to protect and promote the Kannada language , preserve local identity, and strengthen cultural pride in the digital age.