Harmanpreet Kaur set to Triple Brand Portfolio After India’s World Cup Triumph

A historic World Cup victory has been followed by an unprecedented rise in commercial interest in India’s women cricketers, with captain Harmanpreet Kaur expected to see her brand endorsement portfolio grow significantly in the coming months.

It has been stated by her manager, Noopur Kashyap, that Harmanpreet was associated with more than eight to ten brands before India’s triumph in the Women’s Cricket World Cup. The number and value of her endorsements are now expected to be tripled, as brands from both sporting and non-sporting sectors have begun approaching her after the title win. Before the World Cup, Harmanpreet Kaur had been associated with a number of well-known brands such as Puma, Boost, CEAT, B Natural and Fast&Up, which formed the core of her endorsement portfolio. According to her manager, the situation has changed sharply after India’s historic title win, with multiple non-sports brands from sectors such as lifestyle, FMCG, personal care, finance and digital services approaching her for new partnerships. While the names of these companies have not yet been officially revealed, the level of interest is being described as unprecedented, and her total number of endorsements and their overall value are expected to triple in the coming months.

Harmanpreet’s match-winning catch of Nadine de Klerk in the final against South Africa has been widely celebrated, and the victory has been viewed as a turning point for women’s cricket in India. According to her manager, the momentum that began after India’s appearance in the 2017 World Cup final has been elevated to a much higher level following the 2025 title win.

It has been observed by industry representatives that brand interest in women’s cricket has risen sharply, with companies showing a willingness to explore partnerships that go beyond traditional sports categories. A change in mindset within the advertising sector has also been noted, with brands shifting their messaging towards themes of empowerment, equality, and inspiration rather than placing emphasis on physical appearance.

Kashyap stated that the evolving narrative has allowed female cricketers to be showcased as strong and accomplished athletes, which is contributing to a more inclusive and supportive sports culture.