Election Commission reminds broadcasters of 48-hour silence period ahead of polls

The Election Commission of India (ECI) has reiterated that all television, radio, and cable networks must strictly adhere to the provisions of Section 126(1)(b) of the Representation of the People (R.P.) Act, 1951, which prohibits the broadcast of any content favouring or prejudicing political parties or candidates during the 48-hour silence period prior to polling.

Under this law, the prohibition applies to political advertisements, promotional jingles, news coverage, debates, and any material streamed online or on broadcast media that could influence voter behaviour. The restriction is in effect for 48 hours immediately before the conclusion of polling, ensuring voters have adequate time to make informed choices without last-minute media influence.

The Commission emphasised that the rule covers all formats, including television channels, radio stations, cable operators, and digital streaming platforms operated by broadcasters. Any violation, such as airing content that indirectly promotes or discredits a candidate or party, may attract legal action under the R.P. Act. The ECI actively monitors media activity during this period and can issue show-cause notices and penalties for non-compliance.

The silence period is designed to maintain the neutrality of broadcasters, prevent undue influence on voters, and uphold free and fair elections. By restricting last-minute promotional material, the Commission ensures that all political parties contest on a level playing field and voters are able to make decisions without external pressure from media campaigns.

The ECI’s reminder comes ahead of upcoming elections in various states, reinforcing the legal framework intended to safeguard electoral integrity and uphold democratic principles in India. Broadcasters have been urged to comply fully with the provisions to avoid any legal consequences and to support a fair voting process.