DHL Express brings Diwali cheer with up to 60% off shipments

DHL Express, the world’s leading international express service provider, is adding its signature yellow flair to the 2025 Diwali season with special discounts for customers in India on both international and domestic shipments. The limited-period festive offer, valid until 27th October 2025, allows customers to send gifts and greetings to loved ones across India and abroad at reduced rates of up to 60% off. Customers can access the promotion code by visiting http://bit.ly/3KSrIPm .

Alongside the festive offer, DHL Express is promoting its GoGreen Plus service, an environmentally conscious option leveraging sustainable aviation fuel through a book-and-claim system. This enables DHL to replace fossil fuels with sustainable alternatives within its logistics network and allocate environmental benefits to participating customers even when shipments are not physically transported using these fuels. The service forms part of DHL’s broader decarbonization strategy across air, ocean, and road transport.

Speaking on the occasion of the campaign launch in October 2025, Sandeep Juneja, Vice President of Sales and Marketing, DHL Express India, said, "Togetherness is celebrated during Diwali, and at DHL Express, families and loved ones across the world are delighted to be brought together through premium and trusted delivery solutions offered at a discounted rate. Festive discounts are designed to ensure that gifts and greetings are delivered on time, bringing people closer despite distances. Moreover, customers are empowered to reduce greenhouse gas emissions while the festival is enjoyed with their families through the GoGreen Plus service."

How DHL’s Yellow Flair Boosts Revenue :

DHL’s use of its signature yellow branding during the festive season is more than aesthetic; it is a strategic revenue driver:

• Brand Visibility: The bright yellow instantly identifies DHL, attracting both existing and new customers during peak season.

• Emotional Appeal: Associating the brand with celebration and togetherness encourages customers to send gifts, increasing shipment volumes.

• Seasonal Demand: Special Diwali promotions create urgency and incentivize customers to ship with DHL, boosting total sales.

• Upselling Opportunities: Customers are encouraged to opt for premium services like GoGreen Plus, increasing average revenue per shipment.

• Customer Loyalty: Positive festive experiences improve retention and long-term revenue streams.

• Word-of-Mouth & Social Sharing: The campaign generates organic marketing, bringing in new customers at low cost.

Estimated Incremental Revenue from Diwali Campaign :

Using conservative assumptions based on typical shipment volumes and discounts, DHL India’s Diwali campaign could generate significant additional revenue:

• Additional shipments during campaign: 80,000 (40% increase over normal volume)

• Revenue without discount: ₹12 crore

• Revenue after average 40% discount: ₹7.2 crore

• Upsell via GoGreen Plus (20% adoption at ₹200 extra/shipment): ₹0.32 crore

Total potential additional revenue: ~₹7.52 crore

Global Network and Customer Experience* *:

DHL Express utilizes its extensive network across 220+ countries and territories to provide complete shipment visibility, along with proactive SMS and email updates for smooth, hassle-free deliveries worldwide. Customers can also enquire about the offer via toll-free number 1800 30 345.

About DHL

DHL is a leading global logistics provider, offering a comprehensive range of services:

• Parcel Delivery: Domestic and international shipments

• E-commerce Solutions: Shipping, fulfillment, and returns

• Express Transport: Air, road, and ocean services

• Industrial Supply Chain Management: End-to-end logistics solutions for large-scale industries

With approximately 400,000 employees in more than 220 countries and territories, DHL enables secure and reliable connections for people and businesses, driving sustainable global trade.

DHL specializes in solutions for growth markets and industries such as technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility, and retail.

DHL Group, which owns DHL Express, reported revenues of approximately €84.2 billion in 2024 and is committed to net-zero emissions logistics by 2050, making a positive contribution to society and the environment. DHL’s position as “The logistics company for the world” reflects its global presence, operational excellence, and sustainable business practices.