Cricket meets real estate at asia cup 2025
The Asian Cricket Council (ACC) has announced BEYOND Developments, a Dubai-born real estate brand, as one of the Global Sponsors for the DP World Asia Cup 2025. The tournament will take place in the United Arab Emirates from September 9 to 28, 2025, and will feature an expanded line-up of eight competing nations: India, Pakistan, Sri Lanka, Bangladesh, Afghanistan, United Arab Emirates, Oman, and Hong Kong.
Matches will be held at two premier venues the Dubai International Stadium in Dubai and the Zayed Cricket Stadium in Abu Dhabi reaffirming the UAE’s position as a world-class destination for global sport and culture. Millions of cricket fans across Asia and beyond are expected to tune in to the tournament, further highlighting the region’s growing role as a central hub for international cricket.
Speaking on the announcement, Adil Taqi, Chief Executive Officer of BEYOND Developments, described the sponsorship as an opportunity to connect with a sport that resonates deeply across Asia. “For BEYOND, the DP World Asia Cup is more than a sporting tournament; it is a cultural phenomenon with vast followings across Asia and beyond. Cricket’s values of resilience, precision, teamwork, and passion mirror our ethos as creators of places with identity, purpose, and soul,” he said. Taqi added that supporting an edition hosted in the UAE reflects BEYOND’s commitment to creating destinations that inspire and elevate everyday living.
The partnership marks a significant step for BEYOND Developments, which operates under the OMNIYAT GROUP. As part of a forward-thinking portfolio, BEYOND focuses on luxury real estate projects designed to provide innovative and exceptional living solutions for a broader demographic. The company aims to redefine urban living by creating spaces that are not just homes, but enriching experiences.
OMNIYAT GROUP, which oversees BEYOND, is a diversified investment company active in real estate, hospitality, commercial, and technology sectors. With a target of building a portfolio worth AED 100 billion by 2030, the Group emphasizes strategic diversification and innovation. Its vision of being “the best in class, in every class” aligns with initiatives like sponsoring major cultural and sporting events to strengthen its regional and global presence.
The ACC, headquartered in Kuala Lumpur, Malaysia since 2003, is the governing body of cricket in Asia. Established in 1983 in New Delhi as the Asian Cricket Conference, it has since expanded from its six founding members Bangladesh, India, Malaysia, Pakistan, Singapore, and Sri Lanka to include numerous Full and Associate Members. China became the most recent addition in 2004. The Council continues to focus on expanding cricket into new territories while nurturing infrastructure and talent across the continent.
The DP World Asia Cup 2025 represents not only a showcase of Asia’s top cricketing nations but also an important opportunity for emerging teams like UAE, Oman, and Hong Kong to compete on a global stage. For spectators, the event offers high-quality cricket while strengthening cultural ties across participating nations. For the host country, it further boosts the UAE’s reputation as a global sporting destination and provides economic and tourism benefits by attracting international visitors.
With the backing of BEYOND Developments, the 2025 edition of the Asia Cup underscores the growing role of corporate partnerships in shaping the future of sports in the region. The collaboration highlights how cricket continues to bridge communities, while simultaneously offering companies a platform to contribute to cultural and social engagement.