Boonne fashions targets India’s growing luxury apparel market

India’s premium fashion segment is set to welcome a new entrant with the launch of Boonne Fashions, a high-end label positioning itself as a bridge between individuality-driven design and accessible luxury. Founded by Khushboo Singh and Surabhi Bhawsar, the brand aims to fill the gap between fast fashion and timeless, personalised styling for discerning consumers.

Boonne has been envisioned by its founders, both of whom possess extensive experience in the fashion industry, as a style movement where authenticity, refinement, and personal storytelling are prioritised over fleeting trends. It was observed by Khushboo Singh, Co-Founder of Boonne Fashions, that the Indian clothing industry has long been saturated with fast fashion and repetitive trends, leaving a discerning audience unaddressed. The intention behind Boonne, she stated, was to fill that gap by ensuring that sleek, personalised wardrobes are created for individuals whose individuality is expressed through fashion as profoundly as the founders themselves do.

Designed for both men and women, Boonne’s collections combine minimal aesthetics with bold detailing, crafted for professionals, creators, and urban consumers seeking sophistication without compromise. The label’s product line focuses on versatility from boardroom ensembles to evening silhouettes, each piece crafted with an emphasis on quality and comfort.

It was stated by Surabhi Bhawsar, Co-Founder, that individuality and substance are embodied by Boonne; every piece is designed to tell a story and reflect intentional design.

The founders describe Boonne as an “experience-led fashion label”, built on the philosophy that luxury is not about excess but about purpose, craftsmanship, and emotion. The brand merges global design influences with local sensibilities and aims to celebrate diverse body types while maintaining a commitment to premium craftsmanship and sustainability.

As India’s fashion landscape witnesses rising demand for premium, design-led brands, Boonne’s entry underscores a growing market trend of consumers shifting from mass-produced fashion to curated, identity-driven apparel. Analysts suggest that India’s luxury and premium fashion market, currently valued at around $10 billion, is projected to grow at a double-digit rate in the next five years, driven by millennial and Gen Z consumers seeking personalization and ethical production.

By positioning itself at the intersection of style, substance, and self-expression, Boonne Fashions seeks to tap into this evolving segment with a differentiated approach to premium fashion.

About Boonne Fashions :

Boonne Fashions is a premium Indian fashion brand offering curated collections for men and women who express themselves through style. The brand stands for individuality, timeless elegance, and unapologetic confidence. Each Boonne piece is crafted as an effortless extension of one’s personality combining minimal design, high craftsmanship, and modern luxury.