Binge in Seconds: Netflix brings reels-style clips to mobile

Netflix is stepping into the short-form video trend with a new mobile-only vertical scrolling feed , reminiscent of YouTube Shorts and Instagram Reels, but with a twist. Unlike social media, all clips are curated from Netflix originals, movies, series, and sports content . Users can swipe up or down through bite-sized videos in the Today’s Top Picks section, tap to watch the full episode , add shows to their list, or share, all without ads.

The feature is designed for quick viewing bursts , as 70% of Netflix mobile sessions last under five minutes. Netflix CTO Elizabeth Stone emphasizes that the goal is to enhance discovery , not copy social media platforms. Early tests show users are spending more time exploring content, though some caution it may encourage longer idle scrolling.

Sports fans can now catch match highlights , behind-the-scenes footage, player profiles, and sports documentaries in seconds. Movie and series enthusiasts can preview key scenes, trailers, or dramatic moments, making it easier than ever to discover new content. The feed acts as a gateway to full episodes and films , encouraging engagement while keeping viewing seamless and interactive.

By offering a Reels-style experience with premium content, Netflix is blending the fast-paced habits of mobile viewers with its curated storytelling. Whether it’s a sports showdown , an intense drama, or a binge-worthy series, this new feature makes it effortless for viewers to explore, enjoy, and dive deeper into their favorite shows, all from their phone.