‘Bhooth Bangla’ to roll out paid premieres from April 16

The makers of Bhooth Bangla have scheduled paid premieres for the horror-comedy starting April 16 , as part of a staggered promotional strategy aimed at sustaining audience engagement and extending the film’s visibility in the days following its initial rollout.

The development comes after earlier confusion surrounding the film’s timeline, which was addressed by Balaji Motion Pictures through a cryptic promotional post. The decision to introduce paid preview screenings at a later stage has drawn attention within trade circles, with analysts viewing it as a calculated move to build continued momentum through audience-driven reviews and word-of-mouth.

Directed by Priyadarshan, the film marks his reunion with Akshay Kumar after their collaboration on Bhool Bhulaiyaa . The ensemble cast includes Paresh Rawal, Tabu, Wamiqa Gabbi, Rajpal Yadav, and Asrani.

Shot across Mumbai, Jaipur and London, Bhooth Bangla has generated strong pre-release buzz, with over 100,000 expressions of interest recorded on BookMyShow. Industry observers note that the phased rollout of paid premieres could influence audience perception and help maintain sustained interest through curated early responses.