BeOndHub studios debuts across India as AI-Driven creative hub

BeOndHub Studios, a new AI-native creative studio, was officially launched today, September 30, 2025, with operations across Hyderabad, Kochi, Chennai, Mumbai, and Bengaluru. The studio aims to serve as a collaborative hub for advertisers, agencies, media planners, and entertainment companies seeking faster, technology-driven creative solutions while maintaining high production quality.

Founded on the principle of integrating strategy, technology, and storytelling, BeOndHub was established by Vipin Unni, Ajay Kurian, Anup Puthan, and Dr. Venke Sharma, each bringing decades of experience in production, marketing, digital media, and technology innovation. Vipin Unni, Founding Partner and Chief Enabling Officer (CEO), said, “Strategy, technology, and storytelling should not live in silos but thrive together. This isn’t just a studio; it’s a playground for bold ideas, where brands go beyond the ordinary.”

The studio combines traditional production capabilities with advanced AI tools to deliver a range of content including campaign films, micro-dramas, OTT-ready episodic intellectual property, virtual influencers, and AI-generated content. Ajay Kurian, Founding Partner and Chief Operating Officer, stated, “Whether crafting traditional ad films or pushing boundaries with AI-powered narratives, we are equipped to bring any vision to life.”

Storytelling remains a central focus for BeOndHub. Anup Puthan, Founding Partner and Chief Creative Officer, highlighted the need for engaging narratives amid data-heavy marketing, saying, “Every brand today is drowning in data but starving for good stories. BeOndHub aims to flip that with ad films, micro-dramas, AI-generated avatars, and OTT-ready franchises built rapidly without losing the emotional core.”

Dr. Venke Sharma, Founding Partner and Strategic Advisor, leads the studio’s tech-driven strategy arm, emphasising AI’s role as a tool to augment human creativity. “What once took weeks can now happen in a few clicks,” she explained. Creative Director Jiju John added that BeOndHub focuses on blending AI innovation with traditional storytelling to ensure content remains authentic and culturally resonant.

BeOndHub’s operational model includes agile pods that deliver campaigns 30–50% faster, proprietary AI models tuned for Indian languages and cultural nuances, and an IP-first approach where clients retain full ownership of assets. The studio has already partnered with leading regional clients, including Telangana’s CMR Group, regional OTT platform Aha, select F&B chains such as VivahaBhojanambu, multiple FMCG startups, and several clients from the GCC region.

With its combination of AI-driven innovation and traditional creative craft, BeOndHub Studios positions itself as a technology-enabled partner for agencies, brands, and platforms seeking faster and scalable content solutions.

About BeOndHub studios: BeOndHub Studios is an AI-native creative powerhouse that blends traditional storytelling with AI-driven tools to deliver campaigns and intellectual properties that are relevant, scalable, and culturally resonant. It operates across Hyderabad, Kochi, Chennai, Mumbai, and Bengaluru.