Apple's Biggest iPhone Launch Yet? Foldable iPhone Ultra May Debut With iPhone 18 Pro

Apple is reportedly preparing for one of its most ambitious iPhone launches yet, with industry insiders pointing to a September 8 or 9 event where the company is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and its long-rumoured foldable iPhone Ultra.

The event is expected to mark Apple's official entry into the foldable smartphone segment, taking on rivals such as Samsung, which has already established a strong presence in the category. The foldable iPhone is expected to be positioned as Apple's most premium smartphone to date.

According to analysts, the iPhone 18 Pro lineup could feature a refreshed design, including a redesigned triple-camera module, new deep purple colour options and Apple's latest 2nm chipset, promising faster performance and better power efficiency. The premium models are also expected to receive increased RAM, further enhancing on-device AI capabilities and multitasking performance.

However, these upgrades may come at a significant cost. Analyst Jeff Pu predicts the iPhone 18 Pro could start at around $1,399, while the Pro Max may be priced at $1,449. The biggest surprise could be the foldable iPhone Ultra, which is expected to carry a price tag of nearly $2,500, making it one of the most expensive consumer smartphones ever launched.

The anticipated pricing has already sparked mixed reactions among Apple enthusiasts. While some users say they may postpone upgrading because of the higher costs, many remain eager to see Apple's first foldable device and how it compares with Samsung's latest foldable offerings.

If the rumours prove accurate, the September event could represent one of Apple's biggest product unveilings in recent years, showcasing not only a new generation of iPhones but also the company's long-awaited vision for foldable smartphones.