7 time Grand Slam champion Carlos Alcaraz named Infosys global brand ambassador

Seven time Grand Slam champion Carlos Alcaraz has been named Global Brand Ambassador of Infosys in a multi year partnership aimed at blending elite sport with artificial intelligence driven innovation and performance enhancement.

The collaboration brings together one of tennis’ brightest young stars and the global technology leader Infosys, reflecting a shared vision of excellence, precision, and continuous improvement in both sport and business.

Alcaraz, widely regarded as one of the most dynamic players of his generation, is known for his aggressive playing style, mental strength, and remarkable consistency on the biggest stages. He has already achieved multiple historic milestones, including becoming one of the youngest players to reach world number one.

As part of the partnership, Infosys will work closely with Alcaraz and his coaching team to develop AI powered match analytics tools and personalised performance applications. These tools, built on Infosys Topaz, aim to provide deeper insights into match preparation, strategy building, and in match decision making.

Beyond performance enhancement, the partnership also extends into social impact initiatives in collaboration with the Carlos Alcaraz Foundation, focusing on education, community development, and technology for good programmes.

Infosys said its long standing engagement with tennis has already transformed fan experiences and player analytics over the past decade. With this new alliance, the company aims to further integrate generative and agentic AI technologies into elite sports performance systems.

Alcaraz said he is excited to use data and technology to better understand his game and continue improving at the highest level. He also expressed enthusiasm for working on initiatives that create impact beyond tennis.

Infosys officials said Alcaraz represents a new generation of athletes who combine talent, discipline, and an unrelenting drive for excellence, aligning closely with the company’s innovation philosophy.

The partnership marks another step in the growing convergence of sports and artificial intelligence , where data driven insights are increasingly shaping modern competition.